After a rapid growth of Facebook, many other social networking website was appear arround the worlds. They'd bring the similar concept, interface and functionality. Even so, all was not quite capable to compete with or moreover equal with Facebook.
Along with that, in Indonesia has also emerged many social sites (Eg.
Kayakiye is the latest one of Indonesian social networking website. Started on December 2010, they came with a different concept of users targeting. They carrying a local language of central Java, known as Bahasa Ngapak (Banyumasan). By offer Ngapak language, makes Kayakiye.com not strange for local peoples from Indonesian Cental Java at social life in the internet. The members from the regions of Kebumen, Cilacap, Banyumas, Banjarnegara, Pubalingga, Tegal, Pekalongan and Pemalang would feel comfortable by using their mother language.
With targeting for local users, kayakiye.com was successfully obtain more than 58 thousands of members from Central Java, Indonesia, for five month (until Mei 2011). Enormous public enthusiasm towards Kayakiye because of the users feel like at their own home when interacting with friends and their brothers through Kayakiye.